Image Source: Pinterest
Do you own an application for your business? For small and medium size digital businesses, mobile applications are a very important medium for getting sales and conversations happen. If you are a business person wanting to revamp your mobile application or even an app developer providing mobile app development services, these top 10 creative ideas to upgrade your mobile application will surely help you.
In this article, we will share curated ways of how you should update your mobile application. If you are a custom mobile app development company you can implement some of these creative mobile app ideas into your app development services to offer your clients.
Reach Out to Influencers
Image Source: agilitypr
Marketing your application with help of Influencers can extend your reach beyond your usual field. Having mutually beneficial relationships with influencers will help you to promote your app or services you provide.
Influencers have the ability to influence the buying and engagement decisions of a group of people. There are some marketers who offer monetary compensation in exchange for promotion by the influencer, we recommend you should find influencers that have the audience you are looking for and value your company.
Revamp your app’s UX and UI
UX and UI are one of the most important aspects of your mobile application. No matter if you one of the best service providers in your domain, if your website app doesn’t have a great User Experience and an elegant and easy to use User Interface; your customers will have a hard time engaging with your application.
Create a demo video for your app
Image Source: YouTube
Videos are an easy way to advertise what your application has to offer. For your demo video, create a simple 30 seconds commercial and showcase it on YouTube and other platforms with appropriate #hashtags and caption or description.
Make sure that you take full benefit of social media and other platforms for promotion. You should also include the demo in your blog post, YouTube and Instagram.
Promote your App in Emails
Image Source: BuildFire
If you recently launched a mobile application, it may take a few days for existing customers to know about it. You can promote your mobile application in the emails you sent to your customers.
You can add a link to your mobile application on Google Play or the Apple App Store. One of the best ways to promote your mobile application has a link to a landing page built for your mobile application. That way you will be able to drive more audience. Doing these simple things can be effective in the long run.
Create an eye-catching Icon for your app
If you are wondering how to market an app successfully then one the first step is to build an eye-catching Icon for your app. It will allow your application to have a different identity in the crowd of 1.6 million apps available on Play Store and App Store.
There will be so many apps in the same category where you have your application in. Due to that people usually choose to download the apps which has a great icon. Make sure you have a creative and unique icon for your application.
Make a landing page for your app
Image Source: Theme Junkie
Having a great landing page is one of the best mobile app promotion strategies. Even if you don’t have a mobile application; having a landing page for your business is also a must-have. A landing page is like an online business card it is good to have just in case you need it.
Get your application featured on Mobile App Review Sites
Image Source: AppAdvice
To get your application reviewed by an app review website, you will need to send them a pitch and convince them that your application is good and different. These mobile app review websites look for beautiful graphics and require a stable app with no glitches, crashes or poor content.
You may also need to give them a support material for your app. It usually contains a summary of your application, screenshots of your app, links to your app video on YouTube or other platforms. You may also like to provide a promo code if you are offering paid services to get your new customers a little discount.
Optimize your app for App Stores
Image Source: The Next Web
Just like SEO is a must have for your website and blog; mobile applications require app store optimization. App store optimization (ASO) focuses on including relevant keywords managing proper keyword density in the description of your app.
You might be surprised to know that almost 50% of iPhone users find required apps through search. When that’s the case focusing on application description becomes very important. You can use a platform like AppAnnie to see what your competitors are up to and plan how you can get ahead of them.
Promote Your App Through A Promo Video
Image Source: OpenXCell
We have intentionally kept the best idea in the last! It is essential to have a very good promo video for your mobile app. It is a quick way for you to showcase the main features for your application and allow users to easily understand how they get familiar with the most common use cases.
Here is a killer trick to take away, you can optimize the title and video description to take advantage of video SEO and get your video to reach to more and more people. Let us assume if people search for “best to-do list app” and you have a video with the same title there are chances of your video showing up in the results.
Let us connect!
Finally, we’ve reached an end! We would like to hear more from you. We hope that these top 10 creative ideas to upgrade your mobile application will help you to take your app to the next level. We want to know which one you liked the most? Let us know in the comments down below.