To stay abreast with today’s new information-sharing standards in print, the food sector is now incorporating the use of QR codes in its product labels. food label layouts –
If you look at the back of your favorite drink’s product label right now, you will most probably have seen a QR code placed in a prominent area. And if you scan them, you’ll be amazed at how they incorporate their use as part of their food branding.
But, before we get into how food companies integrate a QR code generator online to create QR codes that are placed in food labels, let’s take a look at the evolution that led to the idea of putting barcodes on food product labels to supply a digital copy of the additional information.
Barcodes: From identification numbers to data guides
Because barcodes were invented in 1951, it took the food industry 22 years to incorporate them into product packaging. Wrigley, the famous maker of Wrigley’s Double mint and Spearmint gums, was the first food company to use barcode technology.
Wrigley used barcodes at the time to store their item’s serial number and begin the technical way to monitor and promote the product they sold. Since then, the food sector’s traditional barcoding systems have transitioned their approach to integrating serial numbers and allowing complex data to be incorporated into their product labels via QR codes.
How are QR codes integrated into food label layouts today?
As the food sector is incorporating QR codes into their product labels, they use some methods to broaden their customer base and smartly raise revenue sales.
And in order to create a perfect working food packaging QR code, they use a QR code maker, which specializes in providing dependable software to produce their QR code.
Guide to storing additional product information
Enterprises use QR codes in their product labels to store supplemental information regarding the product without compromising the space allotted for brand extension.
And to store an extensive product information guide in their food labels, enterprises use a PDF QR code and embed it in their product labels.
Include links to their social media pages
With most businesses enhancing their marketing scope into social media to increase new leads and brand image, the use of QR codes involves linking their clients to their social media profiles in a scan and view way.
Link cooking demonstration videos
One way QR codes can assist food suppliers in promoting their products to buyers is by performing a cooking demonstration show for them. And, to smartly endorse their food preparation shows, they can place the demo video QR code in notable food labels areas where clients can simply see it and scan it to view how to prepare meals with the product embedded.
Gateway for tracking product movement
Because the rise in counterfeit product goods poses a threat to food sector manufacturers, food companies have turned to use a product authentication system to make sure that the product their buyers receive is genuine and healthy to consume.
Because there are various types of product verification tools that enterprises can use in their products, using QR codes in their product labels layout is the most stable and cost-effective one to use.
In a community where a product’s enhanced packaged food layout describes its achievement in terms of revenue and brand recognition, companies selling physical goods always prioritize packaging design rebranding.
Because QR codes are now widely used in the foodservice industry, most food industry companies implement a QR code generator with logo online into their product packaging.
With every QR code you find in your food’s label packaging, don’t forget to scan one and know what mystery information lies ahead.