Running a company that handles electrical service tasks, like installing light fixtures, fixing interior lines, and even rewiring houses seems harder than it really is. In order to be successful, you need to do a number of different things, many of which involve expanding your customer base. There’s a bit more to this than just placing an ad or two in your local newspapers or magazine. In fact, you’ll have to get out there, instruct your salesmen, and be a little creative. Here are some pointers from ESCO Heating, AC, Plumbing & Electric.
Get Out of the Office and Involved in Your Community
In many lines of work, it’s all about who you know, as well as what your company is capable of. This means that you’ll need to get out from behind your desk and get to know people in your community. You can join your local chamber of commerce, spend some time attending small business meetings, and even go door to door and talk to the other companies located in your vicinity. You don’t want to be overly pushy about getting sales. Instead, let those people know what your company does, and allow them to get to know you. Then, when they need some electrical work, they’ll realize that they already know someone who can help. You’ll get the job, just because they know you.
Consider Starting a Referral Program
Referral programs are very successful. They consist of offering your current client base incentives to bring in new clients. This means that when they refer someone to you – a friend, neighbor, or relative – and that person hires you for a job, the referrer receives an award. In some cases, this is a monetary reward, such as a discount on their next service or even cash up front. It could also be a gift card to a local restaurant or anything else along those lines. What matters is that you’re getting new business from your existing clients.
Use Your Salespeople
While it seems weird to think of sales and electrical work at the same time, this really needs to be done. You need to have at least one salesperson on your staff who can do their job and get you some new clients. These salespeople need to be well trained, or else they won’t be effective. Also, consider sending them to conferences and conventions as your liaison. This frees you up for other tasks, and you never know who they’ll meet.
Expand Your Business
Finally, according to ESCO Heating, AC, Plumbing & Electric, you may need to expand your business. For example, if you only handle residential electrical, then you could expand to industrial or business electrical tasks. These are more specialized, but by expanding, you’ve essentially doubled your reach. You want your business to grow and keep in growing, since that way, you know that you’ll keep those doors open. Yes, all of this is a bit of work, but with good plans in place and series of goals to meet, everything will work out.