If you run a small business, you rely on local SEO to bring in customers. There’s a good chance you don’t currently have a powerful local SEO strategy in place. Find out the most important local SEO strategies to use in 2019. Then, hire a company that offers local SEO services to implement the strategies for you.
Include the Name, Address, and Phone Number on Every Listing
Include your business name, address, and phone number (NAP) on each local listing you submit your site too. Make sure the information is accurate and consistent across the board to make it easy for local searchers.
Half of the local mobile searchers are looking for information included in the NAP, and if it isn’t visible or consistent, you could lose a customer.
Use Location-Based Keywords
Your website can attract a lot of local traffic, but you need to implement some local keywords first. These keywords will help you reach people who are located close to your business.
Let’s say, for instance, you are a house painter in Montreal. Write blog posts and landing pages that include your profession and your location. Phrases like “Montreal house painter,” “house painter in Montreal,” and “how to find a house painter in Montreal” can help you reach more people. Companies that specialize in local SEO services can create a full list of location-based key phrases to use in your content.
Don’t Forget About “Near Me” Searches
“Near me” search queries have been on the rise in recent years. This refers to searchers who look for a specific business, “near me.” For instance, they might search for a “house painter near me.”
Your site will show up in the search results if you’re located in the searcher’s city, but you can give yourself an edge by adding certain phrases to your site’s title tags. Just add “nearby” and “near me” to get a leg up on the competition. You can also include those phrases in the anchor text.
Finally, if you have businesses in multiple locations, create a new page for each location, so you can reach people who conduct “near me” searches.
Get More Reviews
Reviews are one of the most powerful local SEO strategies out there. People tend to read reviews before they use an online service or buy a product from a local company. You need to encourage customers to review your business and respond to reviews immediately. That includes both positive and negative reviews.
You also need a strong strategy in place to deal with negative reviews. Find a way to reach out to unhappy customers and smooth things over. This will show people that you take negative reviews seriously and you will do everything you can to ensure each customer is happy. This strategy could even help you win back unhappy customers.
Local SEO Services – The Key to Reaching Your Audience
The right local SEO services company can help you reach your target market. When you connect with your local market, your business can make much more money.