Ways to Boost Engagement on Facebook

facebook engagement strategy

Whether you have a small firm or a relatively large business, constantly looking for new ways to promote your business or brand online is a full-time endeavour. Businesses and companies use various digital marketing and advertising strategies these days, such as email and marketing automation, pay-per-click (PPC), using paid advertising platforms like Click2sell.co, utilizing chatbots to automate customer interaction, social media marketing, etc.

Among all the various social media platforms, Facebook leads the pack in terms of customer reach, impact, and engagement. With more than 1.59 billion daily active users and five new profiles being created every second, it is a vast audience base for your marketing efforts. It is, therefore, crucial to effectively market your business or products on Facebook to grow your business or brand.

Facebook engagement indicates that your audience is interested in your business or brand and wants to interact with it, in one way or another. An engaged audience usually comments, likes, or shares your posts. They can also tag you in a post or check-in to your location. Here are some tried-and-tested ways on how to boost engagement on Facebook:

Ask Questions

Use the fill-in-the-blank posts to ask your followers questions that are related to the product that you are promoting, or that has something to do with your business. An interesting and thought-provoking question is a great way to start an active comments thread, and understand better your potential customers' needs. This is one of the easiest ways to get people to engage with your posts, and you'll surely get useful answers that you can use to improve your business or brand.

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Use Messenger Bots

Communicate with your audience using chatbots and Facebook Messenger. This is an excellent and highly-effective way to keep your fans updated and also gives you a chance to directly connect with people who may not like or even know your page yet. You can set up instant replies to frequently asked questions on your Facebook messaging option. You can also use Messenger bots to share relevant information about your business or company, retaining customers, and lead nurturing.

Post Videos

Posting videos is one of the best ways to engage your Facebook audience. You don't even need any fancy equipment - you can shoot a simple video using your mobile phone and share it on your business page. Since a significant percentage of Facebook users are on mobile devices, you need to make sure that you use vertical videos. More than regular video posts, live videos have a higher engagement rate, with six times more interaction from fans. Live streaming also offers a sense of urgency, so fans watch and engage with it right away.

Add a call-to-action button

On top of liking, commenting, and sharing your posts, adding a call-to-action button gives your Facebook audience more chances to engage with your business page. On Facebook, there are several options to choose from. Your call-to-action button may ask your audience to click through your website (or landing page of some kind), book an appointment, visit and join your Facebook group, watch a video, see your product offerings, or contact you directly through Facebook Messenger.

Facebook engagement should be geared towards both your current audience and new followers (i.e., potential customers). As marketers, successfully navigating Facebook and optimizing its features will probably lead to greater marketing success, and eventually will increase your company’s return on investment (ROI). You must download useful apps for android which help us in various way in our daily life.

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